1 – Keyword Research
Research the best keywords for your site. Look at what your competitors are using for keywords, and try a few keyword tools. Remember to target your audience and consider all the word that they will type into the Google and Bing search engines.
2 – Put your keywords in bold
This is an old trick, but is still effective. All you have to do is highlight one or two of your keywords when they first appear on the page. You do not have to keep highlighting the same keyword; you need only do it for its first appearance. You can also use italic.
3 – Make your URLs search engine friendly
Do not name your pages (URLs) with numbers and symbols. Add in some words to make them easier for a human to read. In addition, you should try to make some of those words as descriptive as possible, and adding in a few keywords will help too.
4 – Install a SSL Certificate
Websites that are secure using https:// instead of http:// now appear higher in the search results. If you cannot install your own SSL certificate ask your host to do this for you. When it is installed, you have to make sure all your website pages are secure and not with mixed content. Also make sure that all your website version with http:// and with www. all forwarded to your new https:// URL.
5 – Organize your website
You need to make sure that your website and your menus are well organized so visitors can easily find what they are looking for. Add Call To Action and Forms to your pages to make it easy to contact you or shop.